Shaktea Kombucha Announces Partnership with 1% for the Planet

                          

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FOR IMMEDIATE RELEASE                                       For more information, contact:
Barbara Friedsam 1% for the Planet
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Shaktea Kombucha Announces Partnership with 1% for the Planet

Fairfield, IA Nov 8 2013 – Shaktea Kombucha joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.

”Signing on to 1% for the Planet shows Shaktea Kombucha has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We’re excited to welcome Shaktea Kombucha to our global network.”

“At Shaktea Kombucha we believe coming together with family and friends over food and drink should be a life-enhancing experience– for our bodies and the planet,” says co-founder Meghan Dowd, “We’ve already made a commitment to people and the planet by delivering the highest quality organic product. We feel it’s only natural to take brewing up positive change one step further by donating 1% for the planet thru projects that give kids access to fresh whole foods in schools ­ like our local Farm to School Greenhouse Project.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network.  Non-profits are approved based on referrals, track record and sustainbility focus. Over 3,000 non-profits worldwide are currently approved.

“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”

About 1% for the Planet Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,100 member companies in 48 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: www.onepercentfortheplanet.org.

About Shaktea Kombucha Shaktea Kombucha, a family-­run organic kombucha and soda microbrewery, launched in 2011. nspired to create healthy soda alternatives, the Dowd family crafts fresh, alive products that support, nourish, energize and taste delicious.  Shaktea is a play on the word Shakti, represents nourishing energy. Now their 6 bottled flavors and seasonal varieties are available at over 30 retail market locations across Iowa. To learn more go to: www.shakteakombucha.com.

 

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