FOR IMMEDIATE RELEASE
For additional information, contact:
Barbara Friedsam
1% for the Planet
barbara@onepercentfortheplanet.org
+1 (802) 496-5408
Shaktea kombucha announces partnership with 1% for the planet
Fairfield, IA – Nov 8, 2013 – Shaktea Kombucha has joined forces with 1% for the Planet (1%), committing to allocate 1% of its annual revenue to aid nonprofit organizations that prioritize sustainability.
“By signing with 1% for the Planet, Shaktea Kombucha demonstrates a solid dedication to supporting efforts in sustainability,” remarks CEO Terry Kellogg. “This initiative utilizes business as a means to engage and inspire stakeholders, while collaborating with environmental organizations that align with their brand. We are delighted to welcome Shaktea Kombucha into our global community.”
“At Shaktea Kombucha, we believe that gathering with family and friends over food and beverages should uplift our lives—both for our well-being and the health of the planet,” co-founder Meghan Dowd shares. “Our commitment encompasses providing the finest organic products. It feels natural to further our cause by donating 1% to initiatives that improve children’s access to wholesome foods in schools, such as our local Farm to School Greenhouse Project.”
Members of 1% for the Planet contribute 1% of their annual sales directly to certified nonprofit environmental organizations within the network. These organizations are selected based on referrals, proven success, and commitment to sustainability, with over 3,000 nonprofits currently authorized worldwide.
“As we approach our 10th anniversary, we’re proud to celebrate our members’ contributions nearing $100 million in essential funding,” states Kellogg. “The realization that brands can thrive financially while investing in environmental initiatives is becoming evident, influenced heavily by consumer demand. From 2008 to 2011, the annual revenue growth for companies in the 1% for the Planet network averaged over 50%, even amid a struggling economy. We are witnessing a transformative shift, and we’re excited to see so many forward-thinking businesses propelling this movement to greater heights.”
About 1% for the planet
Founded in 2002 by Yvon Chouinard, the creator of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a credible platform that engages environmentally conscious brands committed to making a positive difference through their business practices. This expanding global movement encompasses over 1,100 member companies across 48 countries, all donating 1% of their annual sales to environmental organizations globally. For further information, visit: www.onepercentfortheplanet.org.
About Shaktea kombucha
Shaktea Kombucha, a family-owned organic kombucha and soda microbrewery, was established in 2011. With the aim of creating healthier soda alternatives, the Dowd family produces fresh, living products that nourish, energize, and delight the taste buds. The name ‘Shaktea’ is inspired by ‘Shakti’, representing nurturing energy. Currently, their six bottled flavors and seasonal varieties can be found at over 30 retail locations throughout Iowa. To learn more, visit: www.shakteakombucha.com.